Independent Insurance Agent in NYC for Personal, Business, Life and Health Insurance
Prana Risk is an independent insurance agency on Wall Street in New York City with an education and claims first approach. We compare multiple insurance carriers and explain your options for personal, high-net-worth, business, commercial, life, disability, group health & benefits, and Medicare insurance, so you can choose the right protection with confidence.
We shop multiple insurers and educate you on personal & high-net-worth, business & commercial (including cyber), life & disability, and group health & benefits risks so that you can make confident decisions with a team of seasoned insurance agents. As an independent insurance agent in NYC, we help you evaluate the right protection for your assets with clarity and expertise.
Insurance Companies We Work With in New York
As an independent insurance broker in NYC, Prana Risk works with multiple insurance carriers. This lets us compare coverage and pricing across carriers for personal, business, commercial, life, disability, group health & benefits, and Medicare insurance.
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Chubb, AIG, The Hartford, Travelers, MassMutual, Markel, Principal Financial Group, Progressive, Liberty Mutual, Safeco, Allianz, Hiscox, CannGen, PURE, Zurich, National General, John Hancock, Beazley, Bowhead Specialty, CNA, Munich Re, Foremost, USLI, Lloyd’s of London, UnitedHealthcare, Aetna, Anthem Blue Cross, Humana, Healthfirst, EmblemHealth, Fidelis Care
What Does an Independent Insurance Agent in NYC Do for People and Businesses?
Prana Risk is an independent insurance agency that provides expert guidance and an education and claims first approach to people and businesses before potential losses. We explain your coverage upfront in detail with our education based claims-first approach, well before a potential claim, so you understand what you are buying.
More often than not, an insurance purchase is poorly understood, rushed, and mismanaged. Ultimately, the claims payout is the moment of truth, and hence we believe an educational claims first approach is important for all people and businesses. As an experienced independent insurance agent in NYC, our education based claims first approach is a key differentiator in the market and enables people and businesses to navigate their risks with intention, clarity, and confidence. Unlike other goods & services, unfortunately, there is simply no “trial period” to “kick the tyres” with an insurance purchase.
How Does Our NYC Insurance Broker Team Solve “The Insurance Problem”?
“The Insurance Problem” is when people buy insurance without fully understanding it. Prana Risk solves it with insurance risk consulting through our educational claims first approach. We are uniquely qualified to explain your coverage options in detail before you buy, update your coverage as your needs change, and support you during a claim.
We address “The Insurance Problem” through our first-class insurance risk consulting services. As a top NYC insurance broker, we will spend as much time as necessary educating you upfront, before a potential claim, to ensure you understand the intricacies of insurance and the range of products on the market, how they differ, and whether they suit your needs. Furthermore, we will make changes as necessary as your needs evolve and will be there in the moment of truth during a claim with our exceptional claims experience and professional insurance services.
We are in your corner when it matters the most. That is our sincere promise to you.
Personal, Business & Commercial, Life & Disability, and Group Health & Benefits Insurance From Your Insurance Broker in NYC
Prana Risk offers four main types of insurance: personal and high-net worth insurance, business and commercial insurance, life and disability insurance, and group health & benefits insurance. As an independent insurance broker in NYC, we have a customized approach and compare multiple carriers for all your insurance needs.
Personal and High-Net-Worth Insurance for You and Your Family
Personal insurance protects your and your family’s personal assets, such as personal property, for a wide range of losses. It also protects your net worth from costly loss from lawsuits. We cover high-net-worth homes, co-ops, condos, brownstones, renters, autos, boats, flood, umbrella liability, and valuables like jewelry and art.
We deliver insurance services to protect you & your family’s most valuable assets. As a client-centred insurance broker NYC, our broad solutions include protection against lawsuits and loss of your properties, valuable personal belongings, autos & boats, and cyber attack to ensure intergenerational wealth transfer.
Customized Business and Commercial Insurance for Every Industry and Size
Business insurance protects your company from lawsuits, property damage, loss of income, crime, cyber attacks and employee claims. We place general liability, commercial umbrella, commercial property, workers compensation, employment practices liability, errors and omissions, directors and officers, crime, and cyber insurance for businesses of every size and industry.
As a premier insurance broker New York, Prana-Risk offers robust and customized solutions for all businesses across all sizes, industries, and complexities. We have extensive carrier partners and experience placing even the most difficult risks. In fact, we love complex businesses because they allow us to differentiate ourselves further through the relentless customization of your overall insurance portfolio.
Comprehensive Life and Disability Insurance Plans
Life and disability insurance protects your income and your family’s future. We help you choose term life, whole life, universal life, annuities, disability or final expense coverage, and guide you through the application and medical underwriting process.
Whether it is death protection, income protection, estate planning, retirement planning, tax savings, debt protection, or charitable giving, we act as trusted advisors on all aspects of life and disability insurance. As independent brokers and agents, we deliver professional insurance services by understanding your goals, shopping the market, and helping you complete the complex life & disability application & medical underwriting process. We are there for you every step of the way, making adjustments as your needs evolve.
Simplifying Group Health & Benefits and Medicare Insurance for Businesses and Seniors
We help businesses of all sizes stay competitive through our comprehensive group health & benefits solutions. We also help those eligible for Medicare choose the right health insurance plan.
Let’s face it. Nothing is more important than your or your employees’ health and well-being. At Prana Risk, we offer comprehensive group health & benefits plans for small businesses to help them recruit and keep the best talent. We also offer Medicare plans for those eligible for Medicare. As a trusted full-service insurance broker, we bring decades of experience navigating these complex and misunderstood plans, and it costs you nothing to work with us. Contact us to learn more!
Featured NYC Insurance Products: Co-op, Condo, Brownstone, Home, Cyber and E&O
Prana Risk specializes in NYC property insurance for co-ops, condos, brownstones and homes; business insurance covering general liability, commercial property, workers compensation, cyber, errors and omissions (E&O), and directors and officers liability; and life and disability insurance. Most products below have their own pages with full coverage details.
NYC Properties
Business Insurance
Life Insurance
Ready to protect your most valuable assets with a trusted insurance risk advisor in New York? Talk to an independent insurance agent in NYC who shops multiple carriers for you and explains every option. Request your no-obligation NYC insurance quote today.
30+ YEARS OF INSURANCE EXPERIENCE
Meet Seth Patel: Founder and Licensed Independent Insurance Broker in NYC With Decades of C-Suite Expertise in the (Re)Insurance Industry
Seth Patel is the founder and CEO of Prana Risk, an independent insurance agency on Wall Street in New York City that he started in 2012. He is a licensed insurance broker, independent insurance agent and licensed public adjuster in New York who has worked in the insurance industry since 1995. He brings 30+ years of insurance experience, including C-suite leadership, across brokerage, pricing & actuarial science, underwriting, reinsurance and claims. He was recently CEO of Alan Gray LLC, America’s most trusted complex claims advisory & audit business serving the US, Bermuda, and London, as well as CEO and Chairman of A.G. Risk Management, a leading Third Party Administrator (TPA) that managed complex claims for leading insurers and reinsurers. Seth’s background uniquely positions him to lead the Prana Risk education and claims first approach.
Prana-Risk is located on Wall Street, New York City and was founded by insurance industry veteran Seth Patel. Seth is a widely recognised, 5-star Google-rated, top independent insurance broker and one of the most trusted insurance agents in the USA, bringing in 30+ years of unparalleled global C-suite experience across the (re)insurance value chain. His industry contacts, focus on quality, passion for serving his clients, and claims first educational style make him an invaluable asset to them. Recently, he was CEO of Alan Gray and Chairman and CEO of A.G. Risk Management, two of America’s most trusted specialty claims businesses, which make him uniquely qualified to deliver an education based claims first approach to his clients. A few of his accomplishments as an insurance agent in NYC include:
Seth Patel’s Experience and Credentials
CEO of Alan Gray, America’s most trusted complex claims advisory business providing complex claims solutions to leading insurers and reinsurers in the U.S., Bermuda, and London.
Chairman of the Board and CEO of A.G. Risk Management, a leading TPA that administered complex specialty claims for insurers, reinsurers, and state regulators.
Licensed insurance broker, agent, and public adjuster in New York
SIAA Member
Cornerstone Chubb elite independent insurance broker & agent
Proud learnaholic: 7-time graduate of the University of Illinois, Columbia Business School and Harvard Business School, making him the most educated broker in the US
Leads InsurTech at the Harvard Business School Alumni Angels
Professor of Insurance at the University of Illinois and Columbia University
Most connected broker with the most C-suite relationships in the USA, built over three decades across insurers, reinsurers and claims firms in the U.S., London and Bermuda
Uniquely deep experience across brokerage, actuarial, underwriting, reinsurance, and claims.
World Class Executive and C-Suite experience in the Global (Re)Insurance ecosystem at: Alan Gray, A.G. Risk Management, Capgemini, Verisk Analytics, Accenture, AIG, EY (Ernst & Young), Swiss Re, Arch Insurance, Hanover Re, Munich Re
Exceptional & verifiable ratings and references
Relentless commitment to delivering the highest level of customer service
Your Trusted Independent Insurance Broker & Agent Serving NYC and Clients Across the USA
Prana Risk is a licensed independent insurance broker and agent located on Wall Street in Manhattan, New York City. From our NYC office, we place personal and business insurance for clients across New York City and anywhere in the USA.
We are a top licensed agent & broker on Wall Street, New York City, the financial heart of the world. The combination of our experience, location, hard work (i.e., New York grit), and passion for excellence enables us to place insurance not just in NYC, but anywhere in the USA. Furthermore, New York City happens to be one of the hardest & most complex insurance markets in the country. The diversity of people, property, and businesses in NYC is second to none, and hence, being a Manhattan insurance broker gives us an edge in placing risks anywhere across the USA. The saying “If you can make it in New York City, you can make it anywhere” resonates with some truth. That spirit defines our drive as your preferred insurance broker in NYC and across the USA. Lastly, being in the world’s financial centre gives us a natural edge in establishing top C-level relationships in the insurance industry. Simply put, our contacts and relationships enable us to get deals done where others cannot. Please get in touch with us – you will not be disappointed.
What Our Clients Say About Us
100%
Google 5 stars
25+
Years of Experience
100%
retention
Seth at Prana Risk is impressive: smart, diligent, and customer service-oriented. He goes above and beyond – spending almost an hour on the phone comparing and contrasting different options for my co-op. I would highly recommend him to anyone looking for a knowledgeable and dedicated insurance broker.
Seth at Prana Risk is the best: kind, intelligent, and great at customer service. He goes above and beyond – he spent an hour on the phone with me explaining different options for my business liability insurance. Extremely knowledgeable and patient throughout the entire process.
Highly recommend working with Seth. He’s been my insurance broker for the past 3 years; he’s highly knowledgeable and is a tremendous help. Unlike other brokers I’ve worked with, Seth puts the client first, takes the time to understand your needs, and finds the best solutions.
Seth is a pleasure to work with. What really sets him apart is his consultative approach, breadth of industry experience, and skill in managing clients. He tells you what you need to hear, not what you want to hear — a rare and invaluable quality in this industry.
Seth does a great job presenting the intricacies of insurance policies in a way that is approachable. He is very attentive and quick to respond. Working with him has made selecting an insurance policy much easier and less intimidating than I expected.
I found Seth through a Google search and could not have felt luckier! I was very impressed by how well versed and knowledgeable he is in the industry. He provides clear, unbiased guidance that truly puts your interests first.
Seth Patel is the best. He is a walking encyclopedia on insurance and graciously answered dozens of questions I asked after having had a bad experience with a large national insurer. Simply the best — period.
I was so pleased when I received an immediate return phone call from my newly signed agent. He spent plenty of time asking the right questions and giving the best options. Truly a refreshing experience compared to other brokers I have dealt with.
Seth went above and beyond to help me get the best insurance possible. I had been denied or quoted egregious rates due to my status as a first time purchaser on an expensive vehicle in a flood risk area. Seth worked for weeks to find me the best policy and explained every step. I highly recommend Prana Risk — they conduct themselves with integrity.
Seth is extremely knowledgeable and patient. He took the time to walk me through every detail of my policy options and made sure I fully understood what I was purchasing. I have already recommended him to several friends and family members.
Questions? Confused? Frustrated with your current coverage? Talk to an independent insurance agent in NYC who explains every nuance in as much depth as you desire! Get a no obligation review of your insurance portfolio today.
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Why Choose Prana Risk Insurance Brokers & Agents in NYC?
Clients choose Prana Risk for its reputation, 30+ years of insurance and reinsurance experience, senior-level carrier relationships, education and claims first approach, and hands-on claims support. As an independent insurance agency in NYC, we explain your risks, shop the entire market, help you save money and stand with you during claims.
Our Reputation Among the Top Insurance Brokers in NYC
Clients trust us for our excellence, hard work and integrity.
Our excellence, flight to quality, hard work, and integrity are unmatched in the industry. We are committed to being the best, and we work tirelessly around the clock to provide you with expert insurance solutions.
Our Experience: 30+ Years in Insurance and Reinsurance
Our founder has worked in the global (re)insurance industry since 1995, serving individuals, families and businesses of all scales.
With over 30 years of expertise, we have more global insurance and reinsurance experience than any other independent insurance broker & agent in the USA, because our founder spent those years inside the companies that price, underwrite, buy reinsurance and pay claims. We are thrilled to bring this experience to bear for all our clients, both individuals/families and businesses!
Our Relationships With Top Insurance Carriers and Industry Leaders
Senior-level carrier relationships give our clients wider market access and pricing power than our competition.
Our insurance industry relationships are second to none. Our founder has fostered deep relationships at the senior-most levels in the insurance industry. With these relationships, Prana-Risk offers the widest possible markets and pricing power.
We Unpack Your Needs With Insurance Risk Consulting in New York
We listen to your concerns and your risk appetite, then advise you on your key risks.
We offer insurance risk consulting services, taking the time to listen to your top concerns and your risk appetite (i.e., how much you are willing to self-insure). We then offer suggestions from our experience about your key risks.
We Demystify Insurance Coverage and Pricing for You
We explain insurance in four simple parts: coverage, pricing, ability to pay and willingness to pay.
Insurance is extremely complex and unlike any other purchase. There is no time to “try it out” until tragedy strikes, and quotes alone explain very little. We demystify insurance into four buckets: coverage, pricing, ability to pay, and willingness to pay.
We Shop the Market for You as Your Insurance Agent in NYC
We compare the entire insurance market for you and present clear options.
We shop tirelessly across the entire insurance market on your behalf to get the best coverage and pricing. As a top insurance broker New York, we can present options to help you make an informed decision.
We Save You Money With Competitive Insurance Quotes in NYC
Shopping many carriers helps you get competitive pricing and the right coverage.
Our ability to shop the market ensures competitive pricing and optimal coverage, distinguishing us as a trusted insurance broker in NYC.
Claims, the Moment of Truth: Insurance Claims Advisory Services
When you have a loss, we help you file and navigate your claim so you get paid.
We offer insurance claims advisory services, helping you get paid. If/when tragedy strikes, you need a professional to help you navigate the complexities of a claim. Our founder and CEO has more claims experience than any other local insurance agent, because he was CEO of Alan Gray, a leading complex claims advisory and audit business, and Chairman & CEO of A.G. Risk Management, a leading third-party administrator (TPA) and risk management firm, and he is a licensed public adjuster himself.
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FAQs About Insurance Agents and Brokers in NYC
Answered by our licensed insurance broker NYC team.